Job Description

Job Opportunity: Senior Marketing Manager

Reports to: VP of Marketing

Location: On Site (Seattle, WA)

Direct Reports: Y/N

Pay scale: $85,000-105,000

COMPANY BENEFITS

PTO | 401k | Medical, Dental & Vision | Life Insurance | Seven Paid Holidays | Voluntary Benefits | EAP

Other compensation bonuses are eligible. *Bonus pay based on percentage of salary, adjusted by company and individual performance.

About Cochran

Join Cochran, a trailblazer in Seattle's electrical and technology scene and Washington's most prominent woman-owned business. Celebrating a legacy that spans from illuminating the Space Needle in 1962 to powering the innovative Climate Pledge Arena, we are at the forefront of fostering innovation in the Pacific Northwest and beyond. With over 1,000 employees, our success hinges on our extraordinary team. We set the bar high and seek outstanding talent from diverse backgrounds.

Our employees feel valued and love working at Cochran because our core values are:

• Embrace Honesty
• Care about each other & show it
• Trust and empower people
• Practice humility and appreciation

Role Overview

We are seeking a dynamic and creative Senior Marketing Manager to join our growing marketing team. This role involves collaborative work with cross-functional partners, managing brand campaigns, project launches, and both internal and external events and programs. The successful candidate will play a crucial role in driving high-impact marketing campaigns from conception to execution, including developing timelines, managing budgets, coordinating resources, and ensuring successful project delivery.

As a key member of our marketing team, you will oversee external creative agencies, collaborate with internal leaders, and engage with production/post-production vendors. This role requires excellent project management skills across project lifecycles, the ability to improve processes and workflows, and a commitment to enhancing employee, customer, and partner satisfaction. Strong leadership, prioritization, and problem-solving skills are essential, as is the ability to work alongside our Director of Marketing Automation to guide and track marketing programs against business OKRs and KPIs.

Key Responsibilities:

• Strategic Campaign Leadership : Develop and implement integrated marketing campaigns, aligning them with Cochran's brand values and business objectives.
• Cross-Functional Collaboration : Work closely with sales, product development, and customer service teams to create cohesive marketing strategies.
• Digital Marketing Expertise: Oversee digital marketing efforts, including SEO/SEM, social media, and email marketing, to enhance online presence and engagement.
• Analytics and Insights: Utilize data-driven approaches to inform strategies, assess campaign performance, and identify areas for improvement.
• Brand and Messaging Oversight: Maintain consistency in brand messaging across all marketing channels and materials.
• Innovative Content Creation: Lead the development of compelling marketing content that resonates with target audiences.
• Resource and Budget Management: Effectively manage resources, including budget allocations and staff planning, to ensure efficient and impactful marketing operations.

Requirements:

• Marketing Knowledge: Deep understanding of contemporary marketing practices, particularly in digital marketing, content strategy, and brand management.
• Leadership Experience: Proven track record of leading marketing teams and projects, with an emphasis on team development and mentorship.
• Industry Familiarity: Knowledge of the electrical and technology sectors, or similar industries, to ensure relevant and impactful marketing strategies.
• Customer-Centric Mindset: A strong focus on understanding and catering to customer needs in marketing efforts.
• Adaptability: Experience with agile methodologies and the ability to quickly adapt to changing market trends and business requirements.
• Communication Skills: Outstanding ability to communicate complex marketing strategies effectively to a variety of audiences, including senior leadership.
• Experience: 7+ years in project management within a marketing context, preferably in an advertising agency or in-house marketing department.
• Marketing Automation Tools: Expertise in using platforms like Marketo, Salesforce, or Hubspot.
• Education : Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Join Cochran and use your marketing expertise to help us forge a path of continuous innovation and excellence. We are excited to see how your skills and vision will contribute to our team's success!

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